Weddings, Pageants & Proms is Northeast Alabama's premiere formal wear boutique.

Located in Boaz, Alabama, our shop is stocked with the top designers in pageant, prom, and wedding wear that span a vast array of budgets.

At Weddings, Pageants & Proms our motto is simple. To help find the perfect dress for you! We want you to enjoy every minute and to have an amazing experience!

We pride ourselves on being able to make you feel wonderful on your special day, whether it is prom, pageant, or your perfect wedding day!

When you’re here, we hope shopping becomes the highlight of your journey towards a lifetime of beautiful moments. Finding the perfect gown should be nothing short of extraordinary – a day filled with joy, excitement, and the promise of timeless elegance.

Our expert consultants are dedicated to making your gown shopping experience as memorable as the dress itself. With personalized attention and a commitment to your vision, we're here to guide you through every step of the journey.

Weddings, Pageants, and Proms has been in operation since 1995.

As of July 2024, it is under the new ownership of Jennifer Elrod.